Business guides
How to write a brief that lets work begin
A good brief defines the problem, deliverable and decision process, giving a professional clear direction without doing their job.
Business guides
Articles, ideas and useful information.
Business guides
Ilan Sharabi and Metzuda: planning marking and safety projects
The services presented by Metzuda Traffic Safety 97, and the questions to define when commissioning road or car park work.
Business guides
Tel Aviv's startup ranking: what lies behind its position
Tel Aviv ranked fifth in Startup Genome's 2023 report. The year, measures and limits of the comparison explain the achievement.
Business guides
Marketing for fitness trainers in the age of AI
Use writing and planning tools to build a message that reflects the training and service you actually offer.
Business guides
12 business considerations before opening an online store
Target customers, differentiation, costs, suppliers and marketing: 12 questions to turn an online store idea into a clear action plan.